PARTICIPATE
CONNECT
APPRECIATE
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LIFE
LIFE REBRANDING WITH STRATEGY, STANDANRDS, AND DEVELOPMENT
I focused on capturing LIFE’s legacy while aligning it with the values and needs of contemporary audi- ences. In order to maintain its iconic presence by building a visual identity that fosters community, enhances inclusivity, and shares appreciation for everyone’s life. The three guides—visual strategy, development, and standards—provide a cohesive framework to strengthen LIFE’s mission, offering clear direction for creating visuals that resonate with and empower readers, making LIFE a trusted, enduring source of insight and connection.
PROJECT
LIFE Rebranding
DISCIPLINES
Brand Identity / Logo Identity / UI/UX Design /
Environmental Design / Typography / Printed Matter
OBJECTIVE
The influence and uniqueness of LIFE’s focus on photography is not easily replicated. LIFE has been walking in the long river of history, and every important stage and turning point has been recorded by LIFE. The level of trust people have in it is undeniable. LIFE magazine can continue its mission as a historic brand, cater to contemporary readers, build a closer community, and become one of the premier sources of understanding of life in the world.
APPROACH
The approach of the LIFE rebranding project centers around reinforcing the brand’s mission to encourage people to participate in a wide range of activities, appreciate all elements of life, and connect with others so that we can build strong communities where every person feels empowered and included. The proj- ect produced three guidelines: visual strategy guide, visual development guide, and visual standards guide. These documents collectively form a comprehensive framework for the rebranding efforts, providing clear guidance on how to align the brand’s visual identity with its core values and strategic objectives.